New organic beauty care line coming Shop NBC

Intelligent Nutrients makes Certified Organic Health and Beauty products. Many beauty product companies claim to have organic and natural ingredients, but Intelligent Nutrients(IN) backs it up with certification.
The IN collection includes certified organic aromatics, scalp and hair care, hair styling, body cleanser, and more. Inc
In addition to being certified organic, IN produces with 100% renewable energy, does not test on animals, and even portions of the ShopNBC set will be made from recycled materials.
The line debuts on ShopNBC this May 28, 2009 at 9 AM CST. You can find their beauty products at stores such as Barneys and a few other selected stores throughout America. But with ShopNBC these green products will be accessible to all of us. You can even order online.
ShopNBC executives have said that IN is described as “…a brilliant combination of avant garde yet classical in its own right. This blend of tradition and progressive is a perfect fit for the premium products that are showcased on ShopNBC….”
IN was created by founder and respected environmentalist Horst M. Rechelbacher. He founded the Aveda Corporation in 1978 and sold it to Estee Lauder in 2008. Now he has founded Intelligent Nutrients focusing on 100% food-based and organic certified ingredients.
Vanity Fair has named him the most influential environmentalists in the U.S. in 1995 and 2005. He was one of the original founders of the Business for Social Responsibility, which promotes the idea that businesses have the greatest responsibility and opportunities to provide sustainability.
Among his awards he recently got in 2007, the Rachel Carson Award for a Lifetime Commitment to Environmental Ethics & Integrity. And later in the year he got recognized as a Innovator & Legend for his lifetime contribution to the cosmetology industry by the Spa & Salon Professional Association. What a green leader!



Did you know that practically all skin care and cosmetic products have hazardous chemicals? They are not lethal doses but when put on daily during an entire lifetime it adds up. Then you got to invest in more chemical products to repair the damage done as you get older. All the skin care and cosmetic products are focused on curing ailments not preventing them just like the rest of the drug industry.





